MediaCatalyst, Author at MediaCatalyst : News - Opinion - Analysis

06 Sep

Navigating the dynamics of a lifestyle PR Agency in India: An Insider’s Perspective

MediaCatalystColumn

Behind the Scenes of the Communications Craft Lifestyle is one of the key verticals or niches that need Public Relations services to enhance brand visibility, media presence, narrative building, events and trust building. Often, lifestyle brands are an integration of other verticals. Let’s say a skincare brand or apparel brand may fall under the lifestyle category. It could be a cafe, restaurant, resort or home decor verticals brand too. Lifestyle brands usually have a higher SEC target audience and stakeholders. The concerned PR Agency working on lifestyle brands should have an updated media list from the beats of lifestyle, fashion,…

06 Sep

InsureTech Startup Flashaid Steps Up to Protect Students’ Futures

MediaCatalystBusiness

Mumbai: Mumbai-based insurtech company, Flashaid, is launching a new protection plan aimed at providing financial security to university and school students in the face of educational disruptions and unemployment. The "Student Total Protect" plan is a comprehensive solution that offers a combination of tuition protection, health coverage, and career placement assistance. It's designed to provide peace of mind to students and their families, ensuring that their educational and professional journeys can continue despite unexpected setbacks. This initiative comes at a crucial time. According to a 2019 NSSO survey, a worrying one in five students drop out of formal education every…

05 Sep

Oven Fresh, a culinary haven on the Highway to Lonavala!

MediaCatalystFood

As the world evolves, an increasing number of people are opting for vegetarian options over non-vegetarian, driven by health consciousness and sustainability considerations. Despite this growing trend, finding high-quality and delicious vegetarian food remains a challenge due to the limited availability of such diners. One standout exception is Oven Fresh. Nestled along the bustling highway to Lonavala, Oven Fresh stands as the premium vegetarian dining destination for travelers and locals alike. Established in 1993 in Mumbai, Oven Fresh extended its legacy to Lonavala, becoming a beloved stop for those seeking high-quality, delicious vegetarian cuisine. Their dedication to culinary excellence and…

05 Sep

Young Golf Prodigy Drona Singh Dhull Shines at NCR Cup

MediaCatalystEducation, Sports

Gurugram: Drona Singh Dhull, a Grade 5 student of Orchids The International School in Gurugram, secured second place in Category D in the prestigious NCR Cup 16th Junior Golf Tournament 2024. The competition, organised by Abhimanyu Parmar, was held at the Delhi Golf Club and drew over 300 junior players from the NCR region. Drona's outstanding performance against stiff opposition on the difficult Lodhi and Peacock Courses earned him second place and a certificate. Drona, who has been training with Class A golf professional Mr. Arjun Malik for the past three years, credits his accomplishment to hard work and a…

05 Sep

Valyx Raises $800K in Pre-Seed Funding to Automate B2B Revenue and Receivables

MediaCatalystInvestment

Bangalore: Valyx, an AI-powered platform that automates B2B revenue and receivables management, has secured $800,000 in a pre-seed funding round. The investment was co-led by Huddle Ventures and Waveform Ventures, with participation from Bharat Founders Fund and Propell Fund. Valyx, founded in late 2023, aims to streamline the often complex and time-consuming processes of billing and collections for businesses. The platform offers a suite of features including rate card management, usage-based billing, collections, cash application, reconciliation, dispute management, and collaborative receivables tracking. By automating these tasks, Valyx allows finance and sales teams to focus on core business activities and building…

05 Sep

Zebronics Unveils New Line of Immersive Curved Monitors

MediaCatalystTechnology

Chennai: Zebronics, a leading player in the Indian IT peripherals market, today announced the launch of its new range of curved monitors, designed to elevate the visual experience for both professionals and gaming enthusiasts. The new lineup comprises three cutting-edge models: ZEB-N49A, ZEB-N34A, and ZEB-N30A. The flagship model, ZEB-N49A, boasts a massive 49-inch curved ultrawide display with a 32:9 aspect ratio, offering an unparalleled immersive viewing experience. Equipped with DQHD resolution (5120x1440), Picture-in-Picture and Picture-by-Picture functionalitiesand a lightning-fast 120Hz refresh rate with 1msMPRT, this monitor is a powerhouse in its true sense. Combined with the gamut of 99% sRGB and 95% DCI-P3 coverage, the ZEB-N49A produces stunning, true-to-life colours that can be used by various…

05 Sep

Indus Introduces “Grudge”: A Game-Changing Feature in the Battle Royale Genre

MediaCatalystEntertainment, Sports

Pune: Indus, the made-in-India battle royale game, has recently introduced a groundbreaking feature called "Grudge," designed to revolutionize the way players interact and compete in the genre. This feature allows players to settle scores and engage in personal vendettas within the game, amplifying the intrinsic rewards of outplaying opponents. Hunter vs. Defender: A New Dimension of Gameplay The Grudge system introduces two primary roles for players: Hunter and Defender. The Hunter is assisted by the game's system to track and confront their nemesis, while the Defender is notified of the impending threat. This creates a dynamic and strategic gameplay experience…

05 Sep

Rapido Secures $200 Million in Series E Funding, Eyes Pan-India Expansion

MediaCatalystInvestment

Mumbai: Rapido, India's leading ride-sharing platform, has raised approximately $200 million in its Series E funding round, propelling its valuation to $1.1 billion. This substantial investment underscores Rapido's remarkable growth and its ambition to reshape shared mobility across India. The funding round was spearheaded by WestBridge Capital, a prominent investment firm with a focus on the Indian market. Existing investor Nexus also participated, alongside new investors Think Investments and Invus Opportunities. Rapido plans to utilize the fresh capital to fuel its expansion across India and bolster its technology platform to improve service quality. The company intends to amplify its operations…

05 Sep

Standard Chartered and NeSL Launch Pioneering Digital Bank Guarantee Solution

MediaCatalystBanking, Finance, Insurance

In a move set to revolutionize digital trade finance in India, Standard Chartered has partnered with the National e-Governance Services Ltd (NeSL) to introduce an innovative electronic Bank Guarantee (eBG) capability. This breakthrough solution aligns with the open Application Programming Interface (API) standards developed by ICC and SWIFT, marking a major leap forward in the digitization of trade finance processes. The eBG platform empowers Standard Chartered and its clients to digitally manage the entire lifecycle of bank guarantees, offering real-time visibility to all involved parties. Hitachi Systems India Pvt Ltd has become the first client to adopt this API-driven eBG…

04 Sep

Dancing with the Stars Season 33: Star-Studded Cast Revealed!

MediaCatalystEntertainment, Worlddancing with the stars 2024, United States, United States of America

Dancing with the Stars is back for its 33rd season, and the celebrity lineup is packed with talent! Premiering on September 17th, the show will feature Olympians, a Super Bowl champion, reality stars, and even a beloved TV icon. Previously announced contestants Anna Delvey and Olympic gymnast Stephen Nedoroscik will be joined by: Super Bowl Champion Danny Amendola with partner Witney Carson The Bachelor's Joey Graziadei with partner Jenna Johnson NBA Champion Dwight Howard with partner Daniella Karagach Chandler Kinney (Pretty Little Liars: Original Sin) with partner Brandon Armstrong Olympic rugby player Ilona Maher with partner Alan Bersten Model Brooks…