MediaCatalyst, Author at MediaCatalyst : News - Opinion - Analysis

16 Mar

International SOS Issues Expert Advisory for A Healthy Ramadan 2021

MediaCatalystNewsInternational SOS

Dubai: Ahead of the Ramadan season, anticipated to begin on 12 April until 13 May, International SOS, provides health tips for employees observing the holy month during the COVID-19 pandemic. The world’s leading health and security services company advises organisations to continue to prioritise the safety and wellbeing of their employees and share the advice. Dr Olivier Barles, Regional Medical Director at International SOS said “Guidelines on physical distancing, mask wearing, and hand hygiene still apply this year. Even though vaccinations against COVID-19 have started in many places, the pandemic is still not over yet. Therefore, when it is safe…

16 Mar

Eduvanz Launches Digital Lending for Parents to Pay K-12 School Fees

MediaCatalystBanking, Finance, Insurance, NewsDigital Lending for Parents, Eduvanz

Eduvanz, a fintech Non-banking Finance Company (NBFC) that enables students to Study Now, Pay Later at 0% interest rates has launched Digital Lending for parents at Zero Cost to pay their ward's school fees. Eduvanz helps parents to convert school fees into easy and simple subscription-based Zero Cost EMIs with the benefit of repayment in 3 months to 9 months without any processing fee. An amount of Rs 300 crore will be disbursed during the next 3 years. The K-12 edtech market in India is projected to be worth $1.7 billion by 2022, up more than six-fold from $265 million in 2019. Varun Chopra,…

15 Mar

CarDekho Forays into Connected Vehicle Tech with UPLINK

MediaCatalystNewsCarDekho

CarDekho, the auto-tech firm, today launched UPLINK, an advanced and compact GPS Vehicle Tracking System. UPLINK is powered by a compact plug-and-play device that can be connected to any vehicle allowing users to gain real-time access to a host of information such as Live tracking, Rash Driving Alerts, Trips History, Driving Analysis, Geofence Alerts, Usage Stats, and much more. So vehicle owners can ensure round the clock safety, security and surveillance of the vehicle with Uplink. Uplink Telematics Unit i.e. GPS device is one of the most compact devices in its segment, ensuring easy and hidden installation and being plug and…

15 Mar

Sony Pictures Networks India Signs Broadcast Deal with Ultimate Kho Kho

MediaCatalystEntertainment, SportsSony Pictures Networks India, Ultimate Kho Kho

Sony Pictures Networks India (SPNI) has signed an exclusive multi-year TV & Digital broadcast deal with India’s first professional Kho Kho league -Ultimate Kho Kho and strengthened their commitment towards bringing fast paced “edge of the seat action” to their audience in the Indian subcontinent. Scheduled to kick-start in 2021 with a goal to captivate audiences and sports enthusiasts, Sony Pictures Networks India and Ultimate Kho Kho will bring forth this home-grown sport in its new avatar under the lenses of sports technology and innovations, that will guarantee high-octane games exclusively across SPNI’s network sports channels and their dedicated OTT…

15 Mar

Mswipe Launches Micro ATM Service for SMEs

MediaCatalystBanking, Finance, Insurance, NewsMicro ATM Service, Mswipe

Mswipe, a financial services platform for SMEs, today launched ATM Express, a micro ATM which allows merchants to offer their point-of-sale (POS) terminals to customers for cash withdrawal, check bank balance among other features. The ATM Express will help merchants bring additional footfalls and add revenue stream through commission. Mswipe will utilise ATM Express to increase access to banking facilities through its SME network, especially in Tier 2, 3 and 4 cities with limited ATM facilities and bank branches. According to RBI, till June 2020, there were an estimated 84 crore debit card holders and about 2.10 lakh onsite and…

12 Mar

VOOT Select Hits a Landmark Milestone of One Million Paying Subscribers

MediaCatalystEntertainmentVoot Select

Launched with the brand promise of ‘made for stories’ that are differentiated and compelling, Viacom18’s premium SVoD offering VOOT Select has emerged as the fastest growing Indian OTT platform to hit a landmark milestone of one million active direct paying subscribers in less than a year of launch. The newest kid on the block has in a short period of time emerged as a formidable game changer by creating disruptive and innovative viewing experiences through fresh stories and category defining initiatives. Digital first strategies like 24 hours before television windowing of network content, high decibel immersive experiences, International content and multi award winning originals…

11 Mar

Bata Appoints Kartik Aaryan as Its New Brand Ambassador

MediaCatalystNewsBata India, Kartik Aaryan

Footwear major Bata India Limited has announced bollywood actor Kartik Aaryan as the company’s new brand ambassador. Carrying forward Bata’s fashion-forward narrative, Kartik will be seen promoting popular brands under the Bata umbrella. The young actor is currently one of the most sought after and celebrated actors in the industry. Kartik has a great knack for fashion and is regarded a trend-setter. Owing to his stature as a youth icon, Kartik has amassed a huge fan following in a short span of time. The association will begin with the launch of new campaign by Bata. Kartik will be seen in…

09 Mar

Ecom Express Receives US $20 Mn Follow-on Investment from CDC Group

MediaCatalystInvestment, News

CDC Group, the UK Government’s development finance institution and impact investor in South Asia and Africa, today announced that it has closed a US$ 20 Million investment round in Ecom Express, a leading tech-enabled end-to-end logistics solutions provider to the Indian e-commerce industry. This will be CDC’s second round of investment in Ecom Express after its initial investment in December 2019. CDC’s latest commitment will support Ecom Express in advancing the company’s sustainable development and impact agenda of enhancing skills and boosting job creation in the Indian hinterlands. With the high demands for jobs in India, the country needs to…

05 Mar

Paree Changing the Love Narrative with #PyaarKaPeriod

MediaCatalystInterview

On Valentine's Day this year, Paree launched #PyaarKaPeriod with celebrity couple Prince and Yuvika. The narrative illustrated the role of a man in the relationship in understanding his partners needs and being there for her when she experiences her period. https://www.instagram.com/p/CLEg3GtJYVB/?igshid=1hvos05zmqnej While talking to MediaCatalyst, Mr. Sahil Dharia, CEO, Soothe Healthcare talks about the idea behind the video. Here are the excerpts from the interaction. The recent #PyaarKaPeriod video launched received unprecedented response. What was the motivation behind the video? The general idea of the Valentine’s Day is to dress up in best outfits and go out on romantic dates, but a…

02 Mar

89% Women were Negatively Impacted by the COVID-19: LinkedIn Opportunity Index 2021

MediaCatalystNewsLinkedIn Opportunity Index 2021

Towards International Women’s Day 2021, LinkedIn, the world’s largest professional network, has launched the Opportunity Index 2021 report, a composite measure that seeks to understand how people perceive opportunities and the barriers that stand in the way of achieving them. This year’s report dives deep to understand how women perceive opportunities, and how the gender gap is further slowing down career progress for working women in India amid the pandemic. LinkedIn’s findings show that 9 in 10 (89%) women state they were negatively impacted by the COVID-19 pandemic. Fight for equal pay and opportunity continues; India’s working women battle strongest gender…