MediaCatalyst, Author at MediaCatalyst : News - Opinion - Analysis

14 Aug

Micro-holidays and Local Travel will be The New Travel Trends: Jurgen Bailom

MediaCatalyst0 CommentsHospitality, InterviewJalesh Cruises, Jurgen Bailom, Karnika

The Coronavirus pandemic has heavily impacted the global economy. However, there is only a few that are hit as hard and as fast as the travel and hospitality industry. The hospitality industry has expected to lose millions of jobs and billions in revenue. The entire world is struggling to put a halt on the COVID-19 virus. Jurgen Bailom, President and CEO, Jalesh Cruises With restrictions being gradually lifted from businesses and economic activities, the tourism and hospitality sector is gearing up to start operations with safety modules in place. Mr. Jurgen Bailom, President and CEO, Jalesh Cruises talks to MediaCatalyst…

12 Aug

Face Masking Kids During Coronavirus Pandemic

MediaCatalyst0 CommentsColumn, HealthCoronavirus Pandemic, COVID-19

Author: Dr. Atish Laddad Pandemic, social distancing, face masks, safety shields, and above all the novel coronavirus are the only phrases that seem to be permanently engraved into our dictionary in the present times. Safety masks in the current situation have added more important than ever and have become an inevitable part of our day-to-day life. The on-going health calamity has jolted the entire economy and disturbed lives in many ways than one. However, as we grasp the new normal by entering into the unlock phase, cities and states have slowly begun to reopen. Image for representation purpose With people…

07 Aug

Women are the Nucleus of Socio-economic Environment Says Sahil Dharia

MediaCatalyst0 CommentsBusiness, Health, InterviewMenstrual Hygiene, Paree Sanitary Pads, Sahil Dharia, Soothe Healthcare

We have witnessed people leaving high paying jobs and starting something from scratch that has the power to disrupt the entire business ecosystem, ideas that have changed the human behaviour at the very grassroots level. In India, when it comes to starting a business or an enterprise with the sole agenda of promoting feminine hygiene, particularly menstrual hygiene, there are a lot of questions asked and fingers raised before people start believing in it. Soothe Healthcare, a company started by the wall street honcho Mr. Sahil Dharia and its subsidiary brand Paree has a similar story. Sahil Dharia, CEO of…

28 Jul

New Normal is Nothing But Old Normal Minus Technology

MediaCatalyst0 CommentsColumn, Featured ArticlesBrahmanand S Singh, The New Normal

Someone asked me recently, "Despite being in lockdown and all of the craziness swirling in the world right now, there seems to be some good that’s come our way, no?" My immediate reaction was, ‘Why just some, lots of it, I suppose’. ‘Yes’, she said, ‘this new normal is actually quite enticing. I like the idea of sitting back and relaxing – working and yet, not stressed about it … spending time with the family, with myself, with my passions and interests.’ I said, ‘There you are.’ And then I just added … Actually, this new normal is nothing but the…

25 Jul

Contactless Deliveries and Packaging Design: Redefining e-Commerce

MediaCatalystColumn, E-CommerceE-commerce and contactless deliveries, Frugal Innovation in Packaging, New Packaging Design, Smart Packaging

Four months after the COVID-19 pandemic, and the first forced lockdown in response to the need to maintain social distancing, consumers are asking one question: “how do we continue to have access to the goods that we need from the convenience and protection of our homes?” The search for a relevant response to the question has necessitated consumer goods enterprises to introspect their readiness for contactless deliveries and packaging, the point where their products and brands come into contact with end consumers. How is the COVID-19 Pandemic Proving to be a Major Inflection Point in E-Commerce? The need to stay…

21 Jul

Why Brands Need Stronger Checks and Balances on Digital Platforms!

MediaCatalystBusiness, ColumnBrand Communication, Digital Marketing, Khushboo Solanki Singh, Social Media Marketing, Zero Gravity Communications

Every single print ad, outdoor campaign, or catalog goes through rigorous proof check by smallest to biggest agencies. Clients seek out an agency with best practices and experience who can handle their brand communication with necessary maturity but when the time comes for digital narrative lax attitude kicks in. I have often heard from brands “it is ok we will delete the post, how bad can it be?” Case Reference -1: Your Chairman will end up apologizing for your social media posts. This social media campaign posted by Kent RO Systems went viral for all the wrong reasons just because the…

15 Jul

Changing Market for Food Delivery post-COVID-19

MediaCatalyst0 CommentsColumn, LifeStyleChanging Market for Food Delivery, Dr. Siddhant Bhargava, Fitness and Nutrition, Food Darzee

Author: Dr. Siddhant Bhargava, Fitness and Nutritional Scientist and Co-Founder of Food Darzee With social distancing becoming the new norm, consumers in present times are clamouring to have food delivered. The universal COVID-19 pandemic has only made palpable the vital role played by food delivery platforms in the lives of contemporary food consumers. Today with millions of people compelled to stay indoors to contain the health crisis, virtual food distribution has managed to become one of the chief protagonists of the 2020 home quarantine. Modern-day conscious consumers have shifted from a physical dimension to the digital world. For example, right…

14 Jul

Love it from the bottom of your tart – Chocolate-Tart to the rescue

MediaCatalyst0 CommentsInterview, LifeStyleChocolate Tart, Chocolate Tart Recipe, Interview, Karishma Mahendroo, LetsBakeWithKarishma

Quarantine blues might be the new thing but it's not every day that we come across a recipe so easy peasy lemon squeezy to beat those gloomy days. Eid and Raksha Bandhan are around the corner and what better way to lit it up with some rose petals, nuts, and fresh fruits with chocolate-tart. Upcoming food blogger, Karishma Mehandroo shows us a quick way to get ready for the festivities. After all, the best things in life are sweet. Excerpts from the interview: 1. Tell us about your food journey Karishma Mahendroo - Founder, LetsBakeWithKarishma No one’s born a baker and I was…

14 Jul

Expectations from the Restaurants During the Pandemic and Beyond

MediaCatalyst0 CommentsColumn, HospitalityJaasjyot Surri, Restaurants, SJI Hospitality

Author: Jaasjyot Surri, CEO and Co-Founder, SJI Hospitality and Foods Private Limited Pandemic, social distancing and the novel coronavirus are only three phrases that seem to be permanently etched into our dictionary in current times. The on-going health calamity has impacted the Indian restaurant domain just like nearly any other sphere. The commencement of the Covid-19 pandemic has provoked a sea alteration in the way restaurants are being operated now and even in the post-pandemic phase that could change everything from how guest’s check-in to how the food is being served. Further, then upsetting fiscal impact, the pandemic has also managed…

13 Jul

Increasing Demand for Nutraceutical Supplements Amongst Millennials

MediaCatalyst0 CommentsColumn, HealthColumn, Nutraceutical Supplements, Sushil Khaitan

Author: Sushil Khaitan, CEO & Director at Pure Nutrition Consumers here in India are now more aware of the importance of a healthy diet and a healthy lifestyle, they now know and understand how appropriate nutrition can help them prevent diseases, and deal with a lot of other health-related problems. This understanding has increased the demand for nutraceutical supplements, especially amongst the millennials (individuals between the age-range of 24-40 years). Importance of Nutraceuticals Nutraceuticals are medically or nutritionally functional foods. These supplements sate your hunger, provide basic nutrition, and also have medical benefits. For example, some nutraceuticals help prevent hypertension,…