Mumbai: Bark Out Loud by Vivaldis has launched a new campaign titled #ThriveSharedJourney to promote its Thrive range of pet food, featuring actor Huma Qureshi.
The campaign presents pet wellbeing as a shared process between pets and their owners, encouraging greater awareness around everyday nutrition and care. According to the company, the initiative aims to shift the conversation around pet food from routine feeding to a more conscious approach to pet health and development.
The campaign film, released on social media, features Qureshi, who is also a pet owner. The company said her involvement reflects the campaign’s focus on the relationship between pets and their caregivers and the role of responsible nutrition in supporting pets’ wellbeing.
Kunal Khanna, CEO of Bark Out Loud by Vivaldis, said the initiative aims to address gaps in everyday nutrition awareness among pet owners. “Pet parents today care deeply about their pets, but there is still a gap when it comes to everyday nutrition awareness. #ThriveSharedJourney is our way of building a more responsible culture of feeding, where thriving becomes a shared commitment between the pet and the parent,” he said.
Devika Khanna, Business Head of Bark Out Loud by Vivaldis, said the daily pet food category in India has often been shaped by habit and availability. She said the Thrive range was developed with recipes intended to support digestion and overall wellbeing.
The campaign will extend beyond the launch film through digital content, creator collaborations, and community-driven storytelling. According to the company, these initiatives will highlight experiences of pet owners who are actively involved in their pets’ growth and wellbeing.
Bark Out Loud said the campaign is intended to encourage a broader shift in how pet food is viewed by Indian pet owners, framing it as an ongoing responsibility that contributes to a pet’s quality of life.
