17
Apr
Gurgaon: — In a significant move set to transform the landscape of consumer insights and data analytics, Gurgaon-based marketing strategy firm Elevate Insights has partnered with Bangalore's AI startup Consuma AI. The partnership aims to combine the precision and speed of artificial intelligence with the strategic depth of human behavioral expertise to offer hybrid consumer diagnostics to businesses. The collaboration is expected to address a growing challenge faced by marketers—balancing speed with strategic rigor. While AI-driven tools offer rapid data analysis, they often lack the contextual understanding and depth that come with traditional, human-led research. This new model integrates both,…