Business

IMDb launches new social media handles in India
15 Nov

IMDb launches new social media handles in India

MediaCatalystBusiness
Entertainment fans can now explore exclusive Indian content, including trending titles and stars, powered by the #1 movie website in the world IMDb, one of the popular sources of information on movies, TV shows, and celebrities, has recently launched its official social media handles for Indian content. IMDb is committed to being indispensable to entertainment fans in India and worldwide, and currently offers an engaging and fun experience for more than 15 million fans across its global social media channels. Entertainment fans can now follow two new social media channels, namely @IMDb_in, on Instagram and Twitter for all of the…
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CEOITBOX to Help 100 Indian Companies Get into Fortune 500: Sanjeev Jain
14 Sep

CEOITBOX to Help 100 Indian Companies Get into Fortune 500: Sanjeev Jain

MediaCatalystBusiness, Interview, ,
In the 21st century, technological development has transformed human life to such an extent that it is difficult to imagine a life without technology. Be it a business or life in general, technology has made it easier. It is that compelling weapon that helps nations & businesses grow rapidly. Sanjeev Jain, Founder - TNS Networking Solutions  Mr. Sanjeev Jain, an Indian business coach and founder of TNS (Technology Never Sleeps) Networking Solutions Pvt. Ltd. admires technology. He believes technology is a boon that makes life easier for every individual. With his thought leadership, he guides and trains the folks to set…
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Women are the Nucleus of Socio-economic Environment Says Sahil Dharia
07 Aug

Women are the Nucleus of Socio-economic Environment Says Sahil Dharia

MediaCatalyst0 CommentsBusiness, Health, Interview, , ,
We have witnessed people leaving high paying jobs and starting something from scratch that has the power to disrupt the entire business ecosystem, ideas that have changed the human behaviour at the very grassroots level. In India, when it comes to starting a business or an enterprise with the sole agenda of promoting feminine hygiene, particularly menstrual hygiene, there are a lot of questions asked and fingers raised before people start believing in it. Soothe Healthcare, a company started by the wall street honcho Mr. Sahil Dharia and its subsidiary brand Paree has a similar story. Sahil Dharia, CEO of…
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Why Brands Need Stronger Checks and Balances on Digital Platforms!
21 Jul

Why Brands Need Stronger Checks and Balances on Digital Platforms!

MediaCatalystBusiness, Column, , , ,
Every single print ad, outdoor campaign, or catalog goes through rigorous proof check by smallest to biggest agencies. Clients seek out an agency with best practices and experience who can handle their brand communication with necessary maturity but when the time comes for digital narrative lax attitude kicks in. I have often heard from brands “it is ok we will delete the post, how bad can it be?” Case Reference -1: Your Chairman will end up apologizing for your social media posts. This social media campaign posted by Kent RO Systems went viral for all the wrong reasons just because the…
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