AI & IoT in Diabetes Management – The Future of Care
According to the World Health Organization (WHO), India is home to around 77 million adults living with diabetes - roughly around 1 in 10 and nearly 25 million more with…
Posted inBanking, Finance, Insurance Column
Cashback Culture 2.0: How Programmatic and AI are Personalising Festive Fintech Rewards
In India, the festive season means indulgence, gifting, and online activity. For fintech firms, however, the season is less about app installs or impressions—more about facilitating high-value transactions and retaining…
Posted inBanking, Finance, Insurance Column
Micro-Credit Campaigns Expanding Financial Inclusion
Micro-credit campaigns have emerged as a meaningful means to expand financial access, providing individuals in underserved communities access to money that was previously unattainable. Micro-credit campaigns make small loans available…
Experts Say India Still Misunderstands ADHD – But Change Is Coming
As the world marks ADHD Awareness Month this October, mental health experts in India warn that Attention-Deficit/Hyperactivity Disorder (ADHD) continues to be widely misunderstood, underdiagnosed, and stigmatized—especially in mainstream education…
Celebratory Mobile Wallets & Fintech: Ads That Drive Transactions, Not Installs
India's festival season is not all about lights, presents, and celebration—it's a season of transactions. For the fintech players, it's about steering away from vanity metrics like app installs and…
Posted inColumn Health Human Resource
Beyond Maternity Leave: The Case for Postpartum Infrastructure at the Workplace
Maternity leave has been the gold standard of support within the workplace for new mothers for decades. In India, the 2017 Maternity Benefit (Amendment) Act provided paid maternity leave of…
Posted inBanking, Finance, Insurance Column Marketing
From EMI Ads to Aspirational Finance: Redefining BFSI Messaging for Bharat
Financial Affordability has been the one formula Indian marketing of Bharat Financial has used for decades. The "easy EMI" tune has dominated bank, NBFC, and fintech campaigns. The pitch is…
Posted inColumn Health Technology
The Growing Crisis of Online Gaming Addiction
What starts as harmless entertainment can sometimes spiral into something far more consuming. What harm could there be in playing a few online games to unwind? This is the primary thought…
Posted inColumn
Navigating Regulatory Challenges in Web3: Balancing Compliance and Innovation
The world wide web is growing, and the new generation is Web3. But what is Web3? In layman’s terms, it is the third generation of the internet that is based…
Posted inColumn
Navigating the dynamics of a lifestyle PR Agency in India: An Insider’s Perspective
Behind the Scenes of the Communications Craft Lifestyle is one of the key verticals or niches that need Public Relations services to enhance brand visibility, media presence, narrative building, events…