Column

24 Mar

Returning from Maternity Leave To The New Normal

MediaCatalystColumn, Human Resource
Re-entering the workforce after a long break can be overwhelming. Returning to work after pregnancy and childbirth as a breastfeeding mother is more complicated than most people consider. The Coronavirus pandemic and the changes it brought forth have only made matters more complicated, especially for women coming back to work after maternity leave. Although, we may not know how far these changes have affected our lives, working mothers are bearing the brunt of this unusual global crisis.  Returning to work – Before the pandemic Becoming a mother brings several changes to a woman’s life. Going back to work after maternity…
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Managing Unplanned Expenses with an Instant Loan App
11 Jan

Managing Unplanned Expenses with an Instant Loan App

MediaCatalyst0 CommentsBanking, Finance, Insurance, Column
In a rapidly evolving economy, expenditure patterns also evolve rapidly. Especially in today’s age, one that is increasingly dominated by millennial professionals. With the tremendous rise in the corporate culture (and rising costs of living) in all the metropolitans, unplanned and contingent expenses are off the roof. More than any time before, people want that dream vacation or the dream car or that spontaneous shopping plan or road trip. Millennials have been characteristized with that go-getter attitude - they need it all, sometimes without even having the saved up money for it.  The need for money for unplanned expenses saw…
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9 Tips for Flexible Working Without Losing Productivity
18 Dec

9 Tips for Flexible Working Without Losing Productivity

MediaCatalystColumn, Human Resource,
The extended work from home amid COVID-19 has sparked a debate over flexible working worldwide. More and more organizations are warming up to the idea of flexible working through implementing flexible-timings, telecommuting, compressed workweek, and much more. According to a recent LinkedIn survey, 44% of employees preferred a flexible workweek. While flexible working allows employees to work from any time, anywhere according to their convenience, some of us are constantly juggling between work and household chores and struggling to be productive. Here are top tips to be productive during flexible working.  Plan Your Day: Flexible working doesn’t mean that you…
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Growing Significance of Blended Learning and Teaching in the Post Covid-19 World
09 Nov

Growing Significance of Blended Learning and Teaching in the Post Covid-19 World

MediaCatalystColumn, Education
Covid-19 has had a major impact on nearly all spheres of human life, and education too has witnessed a significant disruption. As per statistics put out by UNESCO on its website, over 190 countries faced disruption in formal learning and teaching impacting nearly 1.5 billion learners at one point. As per the same report about 320 million learners have been impacted in India alone. (*Source: https://en.unesco.org/covid19/educationresponse) However, quite commendably, despite the scale and impact of this pandemic, private education enterprises, as also Governments across the globe, were swift in putting out resources for the benefit of learners. In India, in addition…
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Safety Tips for Dogs on Diwali
06 Nov

Safety Tips for Dogs on Diwali

MediaCatalystColumn,
The festive season, especially Diwali times can be difficult for dogs. While this year people are expecting a more subdued celebration due to the ongoing pandemic, one can never be sure. As a pattern, the festive season witnesses an increase in holiday-related emergencies, including fall injuries as a result of pets jumping from balconies, accidental injuries as animals attempt to escape noises from crackers and get hit by vehicles, burns, and wounds from fire and firecrackers, and cases of severe anxiety.  Additionally, the number of pets that run away or get lost increases many folds during this time. Hence, it…
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Fostering Your Child’s Mental Health During The Pandemic
28 Oct

Fostering Your Child’s Mental Health During The Pandemic

MediaCatalystColumn,
The Coronavirus pandemic has an everlasting impact on global health and economies. The societies across every nation are experiencing an impact on psychosocial well-being. The impacts of the crisis will be felt diversely among different age groups and amongst these, children will face added challenges to comprehend, absorb, and deal with the sudden fluctuations that the pandemic has brought to our world. In the present context of lockdown, being cocooned within the confines of home and restriction of movements, kids have inhibited access to socialization, absence of playtime, isolation, and lack of physical contact with peers. These aspects are vital…
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How a CRM Platform Streamlines Ticket Management Process & Automates Remote Work
23 Oct

How a CRM Platform Streamlines Ticket Management Process & Automates Remote Work

MediaCatalystColumn, Technology, ,
Customer support is no longer just about long telephone calls with unhappy customers. Time and technology have revolutionized how brands stay connected and serve their customers. High-quality customer support directly translates to high customer satisfaction rates, increased retention, and revenue. Recent research shows that customer-centric companies are 60% more profitable than companies that don’t focus on their customers.  SaaS-based customer relationship management (CRM) solutions have been game-changers in the customer support sector. Businesses around the world are increasingly using CRM helpdesks to manage their sales and support processes remotely amid the ongoing widespread pandemic. A customer support automation platform can streamline and…
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Brands Latching onto Festivities to Communicate their Initiatives
23 Oct

Brands Latching onto Festivities to Communicate their Initiatives

MediaCatalystColumn
The world, as we know, has entirely changed since last Dussehra. The pandemic has changed the way we live, think, and even celebrate. And, the brands and marketing leaders are hyper-aware of this seismic change.   Hence, festive campaigns this year are bound to reflect this change. The tone, tenor, and storytelling will be different, keeping in mind the general mood of the nation. It must be said that the festive season brings with it a whole lot of positivity, cheer, and merriment with it. And is a definite tailwind as far as trade and business in the country are concerned.…
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Indian App Ecosystem Witnessing a Stream of New Entrants
22 Oct

Indian App Ecosystem Witnessing a Stream of New Entrants

MediaCatalystColumn, Technology, ,
The Indian app ecosystem is gathering steam, ever since about 224 Chinese apps were banned due to security reasons, by the Indian government. The call for Atmanirbhar Bharatby Prime Minister Narendra Modi also boosted the morale of the country’s entrepreneurs. Some of the finest and hardworking are venturing into creating consumer-friendly utility apps and social media platforms which are ingenuine, safe, and Indian! These apps are offering a cutting-edge user experience, new-age technology, and some are even proving to be a reliable alternative to the banned apps. The consumer is also supporting these businesses to go ‘Vocal for Local’.  The…
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Can We Get Past The Gatekeepers?
22 Oct

Can We Get Past The Gatekeepers?

MediaCatalystColumn
It has been a few months of noisy outrage. It started on 14th June with the shocking news that a rising star Sushant Singh Rajput was found dead in his apartment. Few bought the 'suicide theory' and started calling out nepotism and ill-treatment of 'outsiders' in the film industry. A few weeks later, a book on the 2020 Delhi riots was canceled by its publisher abruptly. People started raising alarms about the threat to freedom of expression, and the blame was put on ‘influential authors’ who allegedly lobbied to get the book blocked. In other news that week, Congress President…
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