Column

11 Jun

How Marketing will Play an Important Role for Any Product, Services or Brand in Current Times

MediaCatalyst0 CommentsColumn, Marketing
The Covid-19 has overthrown it’s viciousness into the minutest details of our lives. It resulted into sufferings, which goes beyond measure now. But even in an emergency like this, life hasn’t stopped. The stores might have shut down, but people didn’t stop having their meals. While the crowd in the streets went empty, people are more likely to be found at homes glued to their mobile and television screens to remain connected to the world. Businesses need to rethink and re-strategize their marketing exposures to become relevant with the on-going tension. It’s time we come in terms with the current…
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We All May Be In The Same Storm But Not In The Same Boat
08 Jun

We All May Be In The Same Storm But Not In The Same Boat

MediaCatalyst0 CommentsColumn, Editor's Picks,
Author: Brahmanand S Siingh Very often these days, we hear people who are facing all sorts of problems due to the Corona scenario say, "Oh yes, we are all in the same boat." Every time I hear this I am tempted to review the blanket statement and re-assess the metaphor and in no time it becomes clear that no, we all are not in the same boat. We may be in the same storm miles away from the shore, desperately trying to make it to the land, but we all are in different boats that differ in strength, size, comfort,…
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For Cancer Survivors, The Real Journey of Life Begins Where Cancer Recedes
07 Jun

For Cancer Survivors, The Real Journey of Life Begins Where Cancer Recedes

MediaCatalyst0 CommentsColumn, Featured Articles,
Author: Dr. Kumara Swamy and Dr. N Aditya Murali For long, a diagnosis of cancer has been predominantly associated with emotions like despair, fear, anger and frustration. Patients diagnosed with common diseases like hypertension and diabetes don’t generally ask their doctor whether they will be cured of diabetes but the primary question in the mind of any patient diagnosed with cancer is – Will I be cured?. Even after being cured of cancer, since cure cannot be established emphatically by the present day tests, fear continues and survivorship takes a huge physical and psychological toll on patients. This has two…
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Future of the Indian Startup Ecosystem in the Post COVID-19 Economy
05 Jun

Future of the Indian Startup Ecosystem in the Post COVID-19 Economy

MediaCatalyst0 CommentsColumn, Featured Articles, Startup, ,
Author: Sandeep Goel, Senior Vice President - Technology at Moglix. There is enough on-ground evidence now to suggest that the COVID-19 pandemic by virtue of imposing a new set of challenges for the economy has brought a major inflection point for startup enterprises. Economic challenges of such unprecedented proportions while delivering a powerful blow to startup enterprises that are built on weak fundamentals, shall concurrently create new opportunities for enterprise, innovation, and new-age solutions to the problems created by the COVID-19 pandemic. As such the ability to startup enterprises to leverage the following paradoxical economic conditions to their advantage shall…
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Learn Ethical Hacking and Begin a Profession in it
29 May

Learn Ethical Hacking and Begin a Profession in it

MediaCatalyst0 CommentsColumn, Human Resource
Author: Mohammed Zeeshan Ethical Hacking Hacking is the process of finding loopholes in a system and using them to gain unauthorized access to perform malicious activities. Whereas, Ethical hacking means finding these security issues and reporting them to the authorities so that they can be improved upon. An ethical hacker, also known as a computer security expert or a white hat, is someone who performs a structured hack with due permission from the organization or government. How to become an Ethical Hacker? There are a few basic steps to follow if one wants to pursue Ethical Hacking as a career.…
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29 May

Lucrative Investment Sectors Post COVID-19

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Author: CA Niraj Bora COVID-19 has changed our lives in many ways than anyone has imagined. Whether we accept it or not, some of the businesses will undergo structural changes and not just temporary ones. Due to this, there are shifts in the consumption pattern, mobility, and the way businesses are operating has changed during the COVID-19 pandemic worldwide. The world has moved to consume content online, be it entertainment, education, news, books, fitness, gaming or work. Due to this, investors are favouring some bets that would test this pandemic times as well. Investments in other segments are comparatively slow…
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Online Education, Upskill and Reskill Rising into Prominence
28 May

Online Education, Upskill and Reskill Rising into Prominence

MediaCatalyst0 CommentsColumn, Human Resource,
Author: Bhaskar Majumdar Continuous learning has become indispensable to stay competitive in the job market, given the changes brought about by technological advancements and other socio-economic factors. The learning contrast in India has also undergone myriad shifts off late. There was a time, when we were talking about the demand and skill gap industries face, while the country leaves no stones unturned in providing the best-in-class theoretical education. Practical life skills were more or less ignored. Industries struggled to hire industry ready employable professionals. Many large enterprises started in-house academic training centres to make people employment ready or partnered with…
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Mutual Funds – How to Fix the Fixed income portion of the portfolio
28 May

Mutual Funds – How to Fix the Fixed income portion of the portfolio

MediaCatalyst0 CommentsColumn, Personal Finance,
Author: Sameer Kaul, Managing Director & CEO of TrustPlutus Wealth Managers (India) Mutual funds, as a credible form of investment option, have gained currency over the last few years. Awareness about the performance, composition, benefits amongst other aspects about various equity and hybrid schemes has increased significantly over time. SEBI, as a regulator, has taken multiple steps to simplify the investment categorisation and the industry body AMFI has helped spread the concept of mutual funds through easy to understand the promotional campaign. Mutual funds, as a legal vehicle, also provide a tax arbitrage to investors in debt since investments held…
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26 May

Social Distancing in the New Age of Digital Connect For Traditional Businesses

MediaCatalystColumn
We are currently living through a time that we didn’t foresee or expect in our lifetimes. The pandemic has affected our health, well-being and our pockets. During these times of social isolation, companies trying to make it work, have pivoted to working remotely. Sure, as we all expected, the ones that were preparing themselves for this mode of work in advance, have adjusted better than the others. Across industries, experts have suggested that this shift isn’t temporary and companies shouldn’t build makeshift plans to work remotely. Companies should brace themselves for a more sustainable remote working environment to truly prepare…
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24 May

5 Tips for the “Work From Home Employees”

MediaCatalystColumn, Human Resource
Working Remotely or Work From Home is both a boon and a challenge. It's an awesome opportunity, on one hand, to get things done, digitally collaborate and ensure things are done fast but the flip side is, you need to take care of a few things when you are doing the work remotely. Here is a quick list that you can share with your friends, clients and peers to ensure that their business continuity works perfectly with a planned and effective remote working and Work From Home options 1. Plan your Day Properly - Get up, dress up on time,…
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