Marketing Archives - MediaCatalyst : News - Opinion

26 Jun

Enigma Appoints Clare Yardley to Lead Creative Services, Marking Strategic Expansion

Kumar AnshumanMarketing

Independent integrated agency Enigma has made a strategic talent acquisition by appointing Clare Yardley, formerly of BMF, as its new Head of Creative Services. The move has generated significant interest within Australia's advertising and creative industries, reflecting Enigma’s ambitions to bolster its creative leadership and national presence. Yardley, a seasoned industry leader with over two decades of experience, joins Enigma after a successful tenure as Head of Creative Services at BMF, one of Australia’s most awarded creative agencies. Her new role will involve overseeing workflow, resource management, and delivery across all of Enigma’s locations, including Sydney, Newcastle, Brisbane, and the…

15 Feb

Bodhitree Multimedia Sees Strong Q3 Growth, Driven by Quality Content

MediaCatalystBusiness, Marketing

MUMBAI – Bodhitree Multimedia Ltd. (BSE: BTML; NSE: BTML), an Indian content creation and media production company, has announced impressive financial results for the third quarter ending December 31, 2024. The company reported significant increases in revenue and profit, both on a consolidated and standalone basis. Consolidated total revenue reached INR 50.47 crores, a 19.6% jump from INR 42.17 crores in the same period last year. Consolidated Profit Before Tax (PBT) rose by 9.9% to INR 4.31 crores, compared to INR 3.92 crores in Q3 2023. Profit After Tax (PAT) saw a substantial 22.2% increase, reaching INR 3.03 crores, up…

23 Jan

The AdClub to host Effie India Awards on Friday 24th January, 2025

MediaCatalystMarketing

The Advertising Club’s Effie Awards which is easily the most coveted and the biggest Advertising & Marketing show of the country will be held on Friday, 24th of January, 2025 at 6.30 p.m. Effie Worldwide is leading, inspiring & championing the practice and practitioners of marketing effectiveness globally. Effie Worldwide stands for effectiveness in marketing, spotlighting ideas that work and encouraging thoughtful dialogue about the drivers of marketing effectiveness. The Effie network collaborates with some of the top research and media organizations worldwide to bring its audience relevant and first-class insights into effective marketing strategy. Effie is the only award that recognizes…

27 Aug

New Age Media and Changing Demand for Public Relations

MediaCatalystColumn, Marketing

Author: Neha Bajaj, Managing Director, Scroll Mantra With the dawn of greater internet accessibility and heightened dependency on technological equipment, there has been a conscious shift in the consumption pattern of information. From defined traditional modes of mass communication namely newspapers, television, and radio, we now have a wide array of choices at our disposal. The current scenario gives every individual a platform to voice their opinion and share knowledge. Digitization has truly transformed the media landscape, offering a better quality of news, accelerated dissemination of data, the superiority of news sources, and faster feedback. With the ascent of new-…

24 Aug

Digital Antidote to Marketing Woes during COVID-19

MediaCatalystColumn, MarketingDigital Marketing, Marketing Woes During COVID-19, Vivek Pandey

Author: Vivek Pandey, VP, Revenue Strategy & Analytics – Times Internet. COVID-19 has been an unexpected wind in the sails for digital marketing platforms that were projecting solid growth over the last few years. Market uncertainty and the resulting economic toll is driving most marketers to capital conservation, thereby rerouting most conventional ad-expenses into the digital media. Impact of COVID-19 on the advertising expenses Marketing is still perceived as a cost centre at many companies and hence is also the first function to face the guillotine during a sudden shift to cost reduction. The current atmosphere of business inactivity and a…

11 Jun

How Marketing will Play an Important Role for Any Product, Services or Brand in Current Times

MediaCatalyst0 CommentsColumn, MarketingBusiness

The Covid-19 has overthrown it’s viciousness into the minutest details of our lives. It resulted into sufferings, which goes beyond measure now. But even in an emergency like this, life hasn’t stopped. The stores might have shut down, but people didn’t stop having their meals. While the crowd in the streets went empty, people are more likely to be found at homes glued to their mobile and television screens to remain connected to the world. Businesses need to rethink and re-strategize their marketing exposures to become relevant with the on-going tension. It’s time we come in terms with the current…

22 May

How technology will reshape marketing in the post-COVID- 19 world

MediaCatalystColumn, Marketing

The global COVID19 pandemic has caused massive upheavals and disruptions across lives and businesses. Experts went as far as to claim that the country is currently faced with a recession for the first time since the 1979-80 OPEC oil crisis. While the health crisis shook up almost all verticals, media and marketing are amongst the worst hit ones. There goes a popular adage, “necessity is the mother of invention”. In the same vein, uncertain times can often be a harbinger for innovation, disruption, and strategic realignment. To wade over the impacts of the pandemic, businesses are readjusting their operations and are relooking at…