Marketing Archives - MediaCatalyst : News - Opinion

Tempest Advertising Wins Three Awards at Big Bang Awards 2025

Hyderabad Tempest Advertising, one of India’s leading creative agencies, has won three accolades at the Big Bang Awards 2025, reinforcing its reputation for insight-led, high-impact brand communication across categories. The…

MediaCatalyst February 10, 2026

Marketing News

Shikhar Dhawan Named Brand Ambassador for Delhi Khel Mahakumbh

New Delhi, Former India cricketer and Arjuna Awardee Shikhar Dhawan has been appointed as the brand ambassador of the inaugural Delhi Khel Mahakumbh, an initiative of the Directorate of Education…

MediaCatalyst February 9, 2026

Marketing Technology

Luma AI Launches Global Contest Tied to $1 Million Cannes Lions Prize

Mumbai — Luma AI has announced a global creative competition offering a $1 million prize to advertising work created with its platform that goes on to win a Gold Lion…

MediaCatalyst February 5, 2026

Entertainment Marketing

Sony Secures Brand Partners for India’s Wheel of Fortune

Mumbai— Sony Pictures Networks India has announced a slate of brand partnerships for the Indian edition of the global television game show Wheel of Fortune, set to air on Sony…

MediaCatalyst January 24, 2026

Entertainment Marketing

Sony Pictures Networks India Releases Second Wheel of Fortune Brand Film

Mumbai: Sony Pictures Networks India has released the second brand film for its upcoming television property, Wheel of Fortune, featuring actor Akshay Kumar. According to the company, the new film…

Kumar Anshuman January 3, 2026

Business Marketing

Adani Group Unveils Heartwarming Airport Film: “Aapke Safar Ke Humsafar”

Ahmedabad: The Adani Group, India’s largest and fastest-growing integrated infrastructure conglomerate, proudly announces the launch of its latest film, “Aapke Safar Ke Humsafar” under the acclaimed #HumKarkeDikhateHain platform. This narrative-driven film shines a…

Kumar Anshuman November 18, 2025

Business Marketing

Saatchi & Saatchi India Unveils Audi’s Festive Campaign ‘Journeys of Imagination’

Mumbai: Saatchi & Saatchi India has launched “Journeys of Imagination,” a new festive campaign for Audi India that highlights creativity, innovation, and the brand’s connection with Indian celebrations. Part of…

Kumar Anshuman October 13, 2025

Business Column Marketing

Celebratory Mobile Wallets & Fintech: Ads That Drive Transactions, Not Installs

India's festival season is not all about lights, presents, and celebration—it's a season of transactions. For the fintech players, it's about steering away from vanity metrics like app installs and…

MediaCatalyst October 10, 2025

Marketing

‘Maayer Aashirbaad’ Film Captures the Heart of Durga Puja Through a Captivating Love Story

New Delhi: BBH India, the creative agency for CaratLane, has unveiled “Maayer Aashirbaad,” a deeply moving Pujo film centered around the romance of Durga Puja, poised to become the centerpiece…

Kumar Anshuman September 8, 2025

Banking, Finance, Insurance Column Marketing

From EMI Ads to Aspirational Finance: Redefining BFSI Messaging for Bharat

Financial Affordability has been the one formula Indian marketing of Bharat Financial has used for decades. The "easy EMI" tune has dominated bank, NBFC, and fintech campaigns. The pitch is…

MediaCatalyst September 5, 2025