26
Jun
Mumbai : The Market Research Society of India (MRSI) held a webinar on 25th June 2025 on the topic ‘The Future is AI: Revolutionising Market Research for Tomorrow’s Insights.’ The session was hosted by Sunder Muthuraman; Independent Consultant, Marketing Measurement, with Krishnendu Dutta; Practice Lead – Innovation, Understanding & Client Advisory at Ipsos India, and Vara Prasad; Vice President – Head of Insights and Analytics at ITC Foods, as guest panelists. This session delved into how AI is redefining the future of market research, enabling deeper consumer understanding, faster insights, and smarter strategies across industries. Vara Prasad began by outlining…