Delhi: Dollar Industries Limited has launched a festive collection for its women’s wear brand, Dollar Missy, supported by a new television campaign titled “Missy Ne Bana Di Jodi.”
The collection features leggings in festive colors, tailored fits, and versatile designs intended to complement tunics, kurtis, and tops. According to the company, the range blends comfort with contemporary style, with prices between ₹349 and ₹1,249.
Vinod Kumar Gupta, managing director of Dollar Industries Limited, said the launch highlights “a celebration of vibrant colours, versatile styles, and the confidence that comes from the perfect fit.” He added that the campaign, featuring brand ambassador Yami Gautam, portrays how Missy leggings complete festive looks.
Gautam said the brand’s appeal lies in versatility. “What I love about Missy leggings is that they just get it right every time. They’re my go-to partner in crime when I want to feel comfy but still look put together,” she said.
Conceptualized by Lowe Lintas, the campaign showcases women pairing outfits for occasions ranging from family gatherings to festive pujas. The company said the collection aims to combine everyday comfort with festive flair.